SA Inclusive Content Retainer
One story. Multiple assets. Every quarter.
A sustained content and amplification model for organisations that want more than a once-off production moment.
The SA Inclusive Content Retainer creates a regular rhythm of authentic, stakeholder-led story content. Each quarter, we focus on a different area of the business, capture the story in a focused shoot, and deliver a package of long-form and short-form assets for distribution through SA Inclusive and your own channels.
What Is Included Each Quarter
A focused shoot, a full package of assets.
- One 3–5 minute hero story.
- Three to four short-form digital assets.
- Social clips, highlight reels and platform-specific edits.
- Distribution across SA Inclusive channels.
- Full asset ownership for use across the organisation’s own platforms.
- Strategic guidance on how each story can be used beyond the campaign moment.
The Rhythm
A different area of the business, every quarter.
Focus area one — capture, package and distribute.
Focus area two — build on the momentum of the first.
Focus area three — broaden the chorus of voices.
Focus area four — a living content library by year end.
Why The Rhythm Matters
Momentum beats spectacle.
A single story may create a moment. A quarterly rhythm creates a body of proof.
By the end of the year, the organisation has a living content library, multiple stakeholder voices in circulation, and a more coherent public narrative around the work it is doing.