The Founder Risk
Founder stories do not expire, but they can atrophy without active stewardship. As a business grows, the founder story has to be carried by more than the founder.
Read the thinkingInsights & Research
What we are learning about story, trust and organisational reality.
Research, observations and practical thinking from inside organisations, leadership teams and stakeholder ecosystems.
This is where we explore the ideas behind The Inside Story Studio: narrative gaps, founder risk, stakeholder chorus, stories as infrastructure, and the ways organisations build trust through alignment rather than claims.
Featured Ideas
Chorus vs Monologue
A single voice can explain a business. A chorus can validate it. The strongest stories are carried by employees, customers, suppliers, partners and communities.
Read the thinkingStories as Infrastructure
Stories are not just marketing assets. Used properly, they support recruitment, onboarding, sales, investor relations, reporting, reputation and culture.
Read the thinkingThe Shelf Problem
Many organisations spend money creating stories that are used once and then forgotten. The value is not only in production, but in how stories move through the business.
Read the thinkingResearch
Coming soon: The Narrative Gap Index
An ongoing research initiative exploring how organisations understand and manage the gap between intent and stakeholder experience.
The Index will draw on assessment data, interviews and field observations to identify patterns across founder-led businesses, growing companies, corporates and purpose-driven organisations.
Coming Soon
The Narrative Gap Index
A field study of intent versus experience.
Narrative Gap Assessment
What story is your organisation really telling?
A short reflective tool that helps leaders consider whether the story they intend is aligned with the experience stakeholders may be having. Not a formal audit — a starting point for reflection, comparison and conversation.
Take the Assessment
Estimated time: 3 minutes.