Keynote
The stories running your business.
A keynote for founders and leaders on the stories their organisations are already telling, whether they meant to or not.
Every business has a story it intends to tell. But employees, customers, suppliers and partners are all experiencing their own versions of it. This talk gives founders and leaders a new way to see the stories already moving through their organisations, and a practical sense of what to do about the gap between the two.
The Talk
What the audience leaves with.
This is not a talk about marketing or storytelling technique. It is about something more fundamental: the gap between the story a business believes it is telling and the one people actually experience, and why that gap shapes trust, culture, reputation and growth.
The talk builds across four moves:
Why every organisation has two stories.
Why a founder story can start a business but cannot carry it forever.
How a scalable business turns one voice into a chorus.
What leaders can do to close the gap deliberately rather than leaving it to chance.
Who It Is For
Built for rooms full of people building something.
Founder and entrepreneur audiences.
Leadership conferences and offsites.
Membership organisations and peer networks.
Industry bodies and events where the audience is building or scaling something.
Why This Talk Lands
It is drawn from two decades of work inside organisations, not from theory. The examples are real, the framing is practical, and the audience leaves able to ask a sharper question of their own business: what story is actually running through it, and is it the one we think?